Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
Ever since the pandemic began, there have been various changes in the market. The traditional business methods are no more applicable; instead, a more proactive approach is required to sustain.
In addition to changes in marketing and supply chain strategy, it is also crucial for companies to have a well-thought-out investor engagement strategy.
Importance of Investor Management
Investor management is the process by which investors leverage their position in corporate decision-making. It helps identify and engage investors to create more value for the company. Additionally, communicating problems and taking advice can help in making more informed decisions and identify potential opportunities.
Investor Management Strategies
Firstly, it is about time to look at investors with a new lens and engage them in participating through voting or an open-dialogue. Listening to a wide range of perspectives, feedback, and new ideas can be beneficial for the company. Besides, it improves trust and understanding with investors, which increases the probability of investment in the company.
Secondly, the recent shift from traditional shareholder meetings to virtual events makes it inevitable to use digital distribution channels. Digitization includes using big data (explain in bette detail what big data is), artificial intelligence (maybe use an example), and different tools to communicate and operate in the cyber world. While big data will help transfer information on a large scale, AI (again – maybe write this out) will help target and evaluate investors. This tectonic shift will help streamline investor relations efficiently.
Thirdly, it is vital to step into the global market. It has been made easy with digitization allowing it to globalize. Going global is beneficial in reducing prices and producing a large variety of products for the customer.
Overall, it is essential to strategize a long-term plan keeping in mind the challenges and changes that can come your way in the future. It includes reviewing your goals with the investors to understand their motives and objectives, focus on critical points that can provide long-term value, and prepare an alternative plan to overcome challenging obstacles.
Final Thought
The ultimate goal of IR activities is to engage the right investors for your company. These are a few strategies required to cope with the new normal, but there isn’t a one fit solution for all. Therefore, you have to determine your company’s and investor’s needs and requirements to streamline the process. We are an award-winning firm in this industry, and we can help you make better strategies to engage your potential investors. Contact us now, and we can mutually chalk out a comprehensive strategy to boost your business. Pristine Advisers – www.pristineadvisers.com