Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
As the world gets rocked by the Covid-19 pandemic, businesses worldwide have taken measures needed to keep running the business or risk to losing it all. We want to survive and adapt to the “new normal” in the world. While, as for us, wearing a mask has become a part of our everyday clothing, businesses have also come up with numerous strategies to keep their business safe from shutting down.
Many businesses have gone bankrupt only because they could not change with the demanding and challenging times. Similarly, the way businesses are marketing their offerings has significantly changed too. Everything is slowly becoming digital, which has given new powers to these businesses. Most of us realized the power of digital all too late. Still, there are some long-term strategies that one can employ to be afloat during these difficult times.
In this blog, we will discuss the different ways we can do effective marketing during a pandemic.
1. It’s essential to focus on the right customer
It is essential to retain those customers who are willing to stay with you. It is because if you struggle to bring in new customers, it is very likely you won’t be able to care for the existing ones. Ensure that the ones you already have do not leave you, even if it means paying back and making some refunds to them during the pandemic. The situation will likely get better once the pandemic is subsided. Your money will come back to you tenfold, but the customer won’t.
2. Move online
With the pandemic, everything is now tricky. Mobility has become very limited; it means that you will need to reach your customers with a different approach as they cannot come to you anymore. You have to take up residence online so your customers can purchase and avail your products.
Meanwhile, hosting webinars to build trust and attract new customers should be your priority.
3. Facebook ads
As more people are at home, these people spend countless hours using social media. Through Facebook ads, you can constantly communicate your message to them. Tell your customers how you are doing your business differently and maintaining your safety standards. You can create an impact and improve your brand image with these ads.
4. Exclusive deals and offers
Announce promotions and sales in these challenging times where thousands of people have lost their jobs or got their salaries slashed. It will give a message to your customers that you care for them.
5. Change communication strategy
You need to make sure that you change the way you communicate with your customers. It is because the situation is not normal. If you could send in emails with questionnaires that ask them what they expect from you, you can have an excellent start. It will portray that you care for their views and opinions and will give you valuable insight into how they want to purchase from you during a pandemic.
Conclusion
These are challenging times. Conventional marketing strategies will not work in this environment. Therefore, you will have to adapt to the situation to reach your customers efficiently. We are an award-winning marketing firm that specializes in IR, PR, and marketing strategies. We can make a customized marketing strategy for your business that will help your business grow in these crises. If you have any questions, you can reach out to us.