Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
Investor relations (IR) and public relations (PR) are key communication points for a company. They are responsible for forming a company’s image through the correct marketing strategies and communication. We often don’t dive in more resounding to think about the relationship between the two. Suppose an organization has strong communication with the general public and its investors. This communication strategy can help improve the company’s valuation, sales, profits, and overall image.
When the IR and PR teams collaborate in an organization, they can shine and do miracles for the company. These teams work together and form the best strategies to create brand awareness. They bring together product value and differentiators that may be pleasing to the investor and the customer. It can build a strong reputation of the company, which will help communicate the company’s message efficiently to the outside world, which can increase its visibility, resulting in more business.
This blog will discuss the benefits of having IR and PR teams working together.
Leverage coverage and placements
An excellent PR team does not only issue press releases on behalf of the company. It also posts placement and other articles on trade publications, social media platforms such as LinkedIn, newsletters, and emails. These places are generally used for marketing purposes. In coordination with the IR team, PR presents the company to potential investors and maintains a reputation with the current investors. They are always out to look for potential sources of income while maintaining the company’s image.
Trend tracing
IR is always on the front line when working or answering investors or business analysts who raise questions about the industry’s trends. When they collaborate with PR teams, they are better positioned to answer critical questions that tell where the business stands. PR teams can inform the IR teams of the latest trends in the industry and reasonably position the company in the general public and investors’ eyes. IR staff is posed with questions such as how the company plans to take the initiative or change its strategies due to the change in the industry or global factors; close coordination of the PR team can help them answer these questions.
Timelines sharing
Closely coordinating with one another, IR and PR teams can effectively put forward the company’s message out there. Suppose the company’s PR team has planned a session in an industry trade show. The IR team can prepare the analysts for the event and answer the questions that the financial experts or investors have for them. Sharing the timeline of both of the teams will leverage great exposure and reduce redundant efforts.
Conclusion
Collaboration and teamwork between the IR and OPR decrease uncertainty and builds credibility and trust through good communication. We are a company specializing in both IR and PR, and we are committed to providing you with the right tools to create brand awareness and trust in your customers for your business. If you have any more questions, feel free to reach out to us.