Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
As developing public concern meets with the current situation where we see travel restrictions and social distancing identified amid the COVID-19 pandemic, organizations worldwide are dedicated to figuring out what their next step should be. We see thousands of people getting infected with coronavirus daily, and the pandemic seems to be expanding with each passing minute.
As organizations assess the effect that the COVID-19 is having on the world economy, they should choose what quick safety measures and communication strategies are essential to conducting business activities. They need to figure out how they can secure clients. Thus, regardless of whether it begins from a brand issue or conditions beyond our ability to do anything about it, it is essential to formulate a new crisis communication plan at this time.
Significant Steps to Implement Effective Crisis Communication
One needs to take three basic steps as they try to formulate an effective crisis communication plan. These steps are all about effectively interfacing your business at multiple levels. Consider the following as beginner’s steps:
- Interface Businesses to Customers
- Interface Businesses to Resources
- Interface Businesses to Leaders
Let us comprehensively discuss each of these steps. So, without further ado, let us dive into the literature of these interfaces:
1. Interface Businesses to Customers
If customers, in any case, stop patronizing a particular business, that business is destined to suffer. Numerous independent business ventures are working to accommodate social distancing requirements during this time. Eateries and restaurants are only offering takeout and not providing dine-in services to the customers. Social media is an effective method to share this data among the customers as most people stay in their homes. Work-from-home groups might be investing more energy in Facebook, Instagram, and Twitter to find updates about what an organization is offering them.
2. Interface Business to Resources
Organizations will require both monetary and informational assets at this time. Data about capital investments is most important for any organization. In addition to that, we see many mergers and acquisitions happening worldwide to ensure that organizations bear the least losses and continue working at the best of their efforts.
3. Interface Business to Leaders
It is imperative to connect businesses with leaders. The need for leaders is becoming critical in this situation as the world wants people who can drive us out of these crises. Thus, if a business is run by a leader rather than a manager, there are chances of better communication and crisis management, resulting in higher profits.
Final word
As the organizations try to lead in this era of crisis, several steps are significant to take. All organizations need to ensure that their businesses are connected to all stakeholders and stockholders during these crises. Social media plays a significant role in this scenario, and thus, taking advantage of the social platforms to stay alerted and keeping your customers informed is exceptionally crucial.
If your firm is struggling to survive in this pandemic, you can contact us any time, and we will guide you through this critical situation. We are an award-winning firm that operates in IR, PR, and marketing and we have also featured in the media, which shows our credibility.
Wishing you good health and success.