Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
Nowadays, almost all large firms and most medium-sized firms have separate Investor Relations departments. Recently, a study revealed that 90% of large companies have a dedicated Investor Relations Officer (IRO). Providing the right information at the right time to the investors has become a crucial part of business as it helps in making adequate investment decisions, which subsequently leads to growth for the firm.
While setting up an Investor Relations department, you need to make sure you choose a top-notch team. Gather people who have skills in all three domains, finance, communication, and marketing. There are countless benefits of having a flawless Investor Relations team. We will discuss a few in this blog. So, read till the end!
4 Benefits of a Good Investor Relations Team
- Raises Credibility
Having a good Investor Relations team will raise your long-term credibility with the investment community and the public. If the communication with the investors is done properly, it should have a positive impact on the share price and people’s perception of the company’s business. It is because the Investor Relations team ensures that authentic and timely information is given out to all those who are involved in the growth of the business.
2. Builds Loyalty
Giving out truthful and precise information will also help build trust among your investors as it will guide them to make better investment decisions. It will enhance their financial well-being and keep them satisfied. Hence, your company can maintain a loyal investor base and enhance long-term shareholder value. Investors will always be inclined to invest in your company if you manage to build up the right amount of loyalty.
3. Ensures Seamless Communication
The most vital role of an Investor Relations team is that it is the passage through which the company’s management and board of directors communicate with investors and other external stakeholders. Make sure you have people with effective communication skills because you just cannot compromise here. The reputation and success of your company are at stake when you’re communicating with investors. Also, it is also essential to maintain a constant communication stream with them instead of just asking for money when you need it.
4. Investor Targeting and Focus
If you seek professional help for Investor Relations, you can learn to make the ideal pitches in front of big investors to capture lucrative deals. Having a professional team for managing Investor Relations can also enable you to record and analyze data in a better way. The team can conduct thorough market research and understand market trends. This way, you can direct your attention towards one or a few particular investors for maximum gain.
The Bottom Line
As you just saw, there are huge benefits of having a good investor relations team. You can always contact us for guidance in anything related to Investor Relations (IR), Public Relations (PR), and Marketing. We are an award-winning firm and have been featured in the media as well, so surely, we are experts in all these fields.
Wishing you good health and success.