Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
Investor relations (IR) and Public relations (PR) are two essential parts of any organization. Although the two departments worked independently in the past, organizations now believe a relationship between the two can be beneficial to convey the brand message correctly.
The investor relations department helps the information to flow smoothly between a company’s management and its investors. It allows investors to make better investment decisions. Through this department, a company reaches the best share price and can showcase its positive image.
Meanwhile, the public relations department is responsible for how the public perceives the company. With the help of public relations, a company can maintain a positive influence over the general public by spreading information in a specific way. By bringing the two departments together, a company can benefit in the following ways:
- During Economic Challenges
While the public relations department constantly adapts to different situations a company finds itself in, investor relations work with a long-term goal in their mind. If a company finds itself in an economic challenge, these two departments must work together to find a solution. The public relations department can help the investor relations department by guiding them on how to release information in an economic crisis.
- Study Trends
The public relations department studies the latest market trends and can inform the investor relations department about what is new. It is beneficial to the investor relations team to promptly answer questions from the investors about how the company plans to handle the current market situations. Furthermore, with this relationship between the public relations and investor relations team, the company can present an interlocking approach.
- Common Timelines
Because the two departments work on their own time, it is highly beneficial if the timelines become interconnected. This way, the two teams will know each other’s essential dates, learn all the deadlines, and make sure everything is streamlined.
When you bring both investor relations and public relations together, you can take advantage of their strengths within the company. The two teams can promote the company together with potential customers, investors, shareholders, and directors. Some common skills among the two teams, such as speaking and presentation, can be used in media releases, investor meetings, social media, and events.
Conclusion
Building credibility for a company is a priority. If the public relations and investor relations teams work in harmony, they can create a solid foundation for growth opportunities, identifying issues and events of interest for sales contacts. These could eventually lead to an increase in leads, sales, and cash flow.
We are an award-winning IR and PR firm and have vast experience in dealing with important clients. When it comes to the best investor relations strategies, you can trust us to make your business successful and help you grow. Moreover, we can help you convey your brand message in the most compelling way to your targeted audience. Are you interested in knowing more about our firm and how we can help your business grow by bringing investor relations and public relations together? For your business’s best IR and PR strategies, visit our page now and grow your business.