Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
In the past ten years, we have seen a significant increase in social investors. They combine financial returns with social impact by using venture capital tools to make principal private investments. Social investors are essentially impacting investors. The world has changed considerably since companies have decided to be socially responsible and serve millions and have also changed health services dynamics.
Social investors are more likely to invest in a company that is socially responsible. Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) are two business models many companies use to ensure social responsibility.
- Corporate Social Responsibility (CSR)
CSR ensures a company is socially accountable to the public, the stakeholders, and itself. It allows the companies to be socially conscious and careful about the impact they have on society economically, socially, and environmentally. Corporate Social Responsibility enhances society and the environment rather than negatively contributing to it.
Companies boost their brand through CSR programs, philanthropy, and volunteer efforts. CSR can also help strengthen the bonds between your employees and employers. This business model helps the employers and employees realize their social responsibility and give back to society.
- Environmental, Social, and Governance (ESG)
ESG is a term used for sustainable investing, socially responsible investing, mission-related investing, or screening. It takes the environmental, social, and governance factors into consideration while keeping financial factors in mind too. Companies use the ESG set of standards to be socially conscious.
The environmental principles of this model observe the company’s performance as a steward of nature. This business model’s social criteria examine how companies manage relationships with employees, suppliers, customers, and the communities it operates. Lastly, governance inspects the company’s leadership, executive pay, audits, internal controls, and shareholder rights.
Social Investors and CSR/ESG
Social investors want to invest in socially aware companies and where they believe they will not waste their money and the companies will put it to good use for the environment. By incorporating CSR and ESG, they want to ensure that they attract investors who are concerned about the environment and nature. Social investors want to make investments with the intent to create a positive social change while they also make financial returns. This, in turn, improves the public image significantly and encourages them to do better.
Conclusion
Social investors incorporate Corporate Social Responsibility and Environmental, Social, and Governance models in their investments to make sure they are making socially conscious choices. They keep social accountability and financial returns in mind when making these decisions.
It is essential we support companies that want to be socially aware and ensure we help them give back to the world. By investing in such companies, we become social investors who keep the wellbeing of the world in mind. In today’s world, it is vital to support companies that want to bring a change to this world.
Social investors are impact investors who want to promote social responsibility. If you want to incorporate CSR and ESG in your business, we can help you with that. We are an award-winning PR, IR, and marketing firm, and we have been featured in the media as well. We have experienced professionals who can help you chalk out efficient CSR and ESG strategies for you to attract social investors.
Wishing you good health and success.