Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
Investor expectations have changed immensely because of the rapid growth in technology. In today’s world, investor relations officers can predict future events in the market and communicate them to the investment community using technology.
With how much the manner in which people consumed content has changed since technological advancements, let’s take a look at how it has altered investor expectations too!
- Digitization
Investor relations have been digitized now as websites of companies, and online business reports have become quite common, and digital distribution channels to communicate with investors have become vital. There is a surge in virtual meetings, webcasts, video conferences, and webinars for shareholder meetings. There are many more aspects investors are attracted to, such as social media, data analytics, financial technology platforms, and artificial intelligence.
- Social Media
Social media is an excellent attraction in the investor relations industry. Almost all investors regularly use social media and expect IR companies to use these platforms to impart knowledge among the investors. They expect the companies that they are investing in to use these advanced channels for communication. Information on social media has a heavy impact on the decisions of investors. In recent years, it has become vital to engage on social media for business. They must learn how, when, and where to engage.
Investors mostly look at LinkedIn, Twitter, and Facebook when deciding on an investment. These social media platforms allow companies to oversee their information environment. Investors have the chance to access the company’s information, such as its reputation and share price.
Content consumption is widespread on social media, which is why investors expect companies to have a social media plan where they promote their brand, generate traffic, and spur media coverage.
- Big Data
Data analytics has wholly transformed operational and strategic investor relations. It is a way to decipher investor perceptions and motivations. Investors expect data analytics to be an efficient part of every firm they wish to invest in as the company can make better informed decisions that will steer them to profitability. During the past few years, data analytics has become a vital part of investor relations and expectations.
- Cloud Technology
In today’s world, having the right technology is essential for any business. The consumption of content has significantly changed because of it. Many believe cloud technology is vital for businesses to survive.
Investors expect companies to adopt cloud technology as it allows them to be faster, dynamic, and more flexible and allows them to experiment with cost-effective and low-risk projects. Cloud technology also allows companies to meet customer demands more effectively.
To Sum It Up
Investor expectations and how people consume content have changed immensely in the past few years because of how rapidly technology is evolving. Digitization, social media, big data, and cloud technology have revolutionized investor relations and content consumption.
Investors expect the firms and companies they plan on investing in to have certain aspects of surviving in this technology-ridden world. Using traditional means of doing business will not generate content consumption or gain an investor’s interest. How well a company has managed to digitize itself is what investors are interested in.
If you have any questions regarding how you can use technology to improve your business, we can help you out. We are an award-winning public relations, investor relations, and marketing firm. Moreover, we have been featured on media as well, which speaks volumes about our capabilities.
Wishing you good health and success.