Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
There are a few things you should know before crafting your company’s story for investor outreach. First, you should know what your company stands for and what you want to achieve through your business. Second, you should know which investors you want to target. When you’re clear on these two primary things, you can start your investor outreach through a specialized Investor Relations (IR) department.
In this blog, we will talk about the recipe for success that you need to follow while reaching out to investors so that they’re convinced about putting their money in your business.
Know Your Value Proposition
Know what your company stands for and what do you offer to the public. Think about what needs does your business cater to or what problems does it solve? Is there a story behind why your company exists? You may not value these things much, but investors find this information valuable while deciding if they want to invest in your business or not. If you’re clear on what value you offer to them and to the world, your business will be more credible in the eyes of investors.
Furthermore, you must know answers to questions such as what kind of stock are you? Which industry are you a part of? How do you allocate capital and resources? What are your business goals and Key Performance Indicators (KPIs)?
Know Your Target Audience
Decide who you want to target. For startups, Forbes has come up with a great list of different types of investors. Once you have your target audience in mind, tailor your communication for them. Don’t try to keep the same communication strategy for every type of investor. Your company story may need to be tweaked a little to fit their needs, and understanding their needs might require some research. Here are a few tips:
- Look at the investment strategy of the investor and then design your pitch according to that strategy.
- Try to be as real as possible. The last thing that investors want is that you tell them a fake story and waste their time. It can be detrimental to your business.
- You may have a lot of information that you want to share with your targets. However, be wise while choosing what you want to say. Make sure you give them all the necessary information but try to stay as concise as possible at the same time.
- Make sure all the internal stakeholders are on the same page. Sometimes there are internal differences on what the value propositions and business goals are. These need to be straightened out before you embark on an investor outreach journey.
The Bottom Line
In this blog, you learned how to craft your company’s story for the best investment results. If you need help in coming up with a pitch for investors or with anything related to Investor Relations (IR), Public Relations (PR), and Marketing, you can reach out to us. We are an award-winning firm and have been featured in the media as well, so surely, we are experts in all these fields.
Wishing you good health and success.