Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
For your business to survive in today’s heavily digitized world, you must have a strong SEO strategy. Search Engine Optimization has taken the front seat when it comes to digital marketing with factors such as blogging, mobile-first website design, YouTube videos, and website infrastructure. However, one essential factor that can strengthen your SEO strategy’s foundation but usually goes unnoticed is public relations (PR).
PR is an excellent way to increase awareness about your brand and strengthen its credibility. PR provides you with strong media coverage, which is highly beneficial to your SEO strategy.
We have put together a few ways PR helps solidify your SEO strategy:
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Backlinks
With the media coverage that comes from PR, your business could earn recognition from prominent media outlets with high domain authority, such as The Wall Street Journal, The New York Times, or Business Insider. It can result in a significant increase in traffic to your website.
Furthermore, Google will identify you as a credible source because of the trust shown by such big media outlets; it will boost your SEO ranking. Also, your business will be able to build a backlink strategy that the Google algorithm prioritizes the most over other SEO strategies such as blogs, videos, and website designs.
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PR Strategies that Help Boost SEO
1. Earned Media Coverage
If your business is launching a new product, service, or has an important announcement to make, media coverage helps you get your news to reach the target audience.
Even after your PR campaign is completed, earned media coverage keeps your brand in the spotlight and continues to benefit your business greatly. Furthermore, after a well-reputed media outlet has mentioned you and added a backlink to your website, you can expect a significant boost to your SEO Strategy.
2. Brand Awareness
You must create new content for your business regularly. It can help your business attract potential customers as it will increase your visibility online. It can lead to an increase in Google searches about your business. This is a way of letting Google know your business is legit and there is great demand for it.
Because Google tends to prioritize brands with a higher density of search volume and a noticeable online presence, an increase in brand awareness through PR can be very beneficial for your SEO strategy.
3. Thought Leadership
Executives and key stakeholders of your business can share their take on industry trends and submit articles to publications and well-known media outlets, which will build your credibility. It can increase referral website traffic and is an opportunity to share your industry expertise.
Furthermore, you can also consider speaking opportunities at conferences or industry events that are great for your thought leadership strategy.
4. Social Proof
With all the recognition from prominent media outlets, you can add the credibility you have earned to your website. You can include logos or links to your business’s media coverage, which is known as social proof. It strengthens your brand’s credibility and builds trust between you and the customers, and stakeholders.
Conclusion
PR is vital for your company’s SEO strategy as it helps build domain authority and generates traffic for your website. We have put together this blog to help you realize just how vital PR is for your SEO strategy foundation.
We are an award-winning Investment Relations (IR) firm and have vast experience in dealing with big clients. Trust us to come up with the best IR and PR strategies to make your business successful. Are you interested to know more about us and how we help companies to grow? Visit our page, and we can provide you with the best IR and PR strategies for your business.