How is Your Logo Adding Value to Your Business Marketing?
A logo is an image or symbol that captures the essence of your brand. A successful logo is supposed to bring feelings, thoughts, and emotions into the minds of your customers. What do you feel when you see a yellow “M”? Most likely, you’ll feel hungry for hamburgers. That’s what we’re talking about. Your logo adds value to your business and makes your marketing more effective. In this blog, we will look at a few ways in which your logo can add value to your business marketing.
The Business Value of a Logo
A logo is something that distinguishes your brand from other brands. If your logo design is custom and timeless, you can stay ahead of the competition. The quality of your logo and its consistent use positively impact your overall brand performance. Your logo is often the first thing people see on your website or the only thing they remember about your brand. Hence, it needs to be top-notch. According to YourEntrepreneurship.com, a logo is a seed from which your brand grows, and it contains the DNA of your brand.
Logo: An Inevitable Part of Your Marketing Strategy
A logo should be an inevitable part of your business marketing because it adds value to your brand. Here is how:
Your Logo Builds Trust
The consistent use of the same logo helps to imprint it onto the minds of the consumers. Your logo tells your customers that your brand is credible. Credibility will eventually help in building trust for your brand. A trustworthy brand will increase your sales and profits. Therefore, your logo is the basis for everything.
Your logo grabs attention
The human brain can process images 60,000X faster than words. This is why most businesses select visual branded logos. If your logo is visually appealing with the right combination of colors, shapes, text, and fonts, it’ll surely grab the attention of anyone who sees it. This will account for an increase in leads and sales.
Your Logo Creates Customer Loyalty
As we mentioned earlier, often, the first thing people see on your website is your logo. Hence, your logo creates a first impression of your brand. 48% of consumers state that first impressions are incredibly important to build loyalty.
Your Logo Helps To Build A Brand Identity
As your logo differentiates your brand from the competition, it builds a unique brand identity. In the example we gave in the beginning, McDonald’s yellow “M” symbolizes their brand, and no one can think about anything else when they see this logo.
The Bottom Line
As you just saw, your logo provides huge benefits to your business.
As you can see from our logo, we have a mountain to express “taking our clients to new heights” — along with our names and my name, which may be familiar to some.
If you want tips on how to design an extraordinary logo for your brand, you can always contact us. Moreover, we provide guidance in anything related to Marketing, Investor Relations (IR), and Public Relations (PR). We are an award-winning firm and have been featured in the media as well, so surely we are experts in all these fields.
Contact us to see how we can help YOU succeed.
Patricia Baronowski-Schneider
President
Tel: 631–756–2486 | Fax: 646–933–0177
E-mail: pbaronowski@pristineadvisers.com
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