Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

When we think of social media being used for a business, we think of their marketing department. Indeed, it is the marketing department that looks over the campaigns for advertising and promotion. They come up with how to market a new product or service, the creation of advertisements, the graphics and content, and much more. Social media is an excellent way for the marketing team to promote their campaigns. However, other departments can use social media for the better and generate more revenue for your business.

To find out where social media could be used best, continue reading this blog.

Why Should Social Media Leave Your Marketing Department?

It is no surprise that marketers are not good at collecting and analyzing data. As a result, most of them have trouble quantitatively measuring how well or bad their marketing campaign did on social media. Because of this, they sometimes do not realize how badly budgeted their marketing department is and how big of an impact it has on the rest of the business.

Furthermore, those who think organic social media marketing works need to rethink everything they believe in. Liking a brand a customer already has a fondness for does not make a difference. Just because someone likes a brand does not change the consumer’s attitudes or purchasing behavior—also, almost everyone knows how to use social media. Therefore, instead of looking for someone good at social media for your marketing team, try to find someone who will go to all heights to increase your consumer base.

These are a few reasons why social media is not particularly important for your marketing department. People have been doing marketing for their business for a long time before social media even existed. So, to help you understand why we believe social media should leave your marketing department, the following are a few departments it could be used in:

• The PR Department

Social media is excellent for the PR department to help with the company’s outbound communication. With social media, PR departments can push out press releases and company news and ensure the public is constantly updated with the company’s latest news and changes.

• Customer Support – Social Care

Customer support departments have started to use “social care,” which describes the customer service they provide their customers on social platforms. This has become an extremely popular way of customer service as it makes it easier for customers to connect with the business about any questions or queries they have.

• Human Resources – Social Recruiting

HR departments do not just post job openings on LinkedIn. Instead, they post the openings on Facebook, Twitter, Instagram, and more social media platforms to purchase targeted advertisements that make it easier for the recruiting team to look for potential candidates.

• Sales – Lead Targeting and Nurturing

Social media is highly beneficial for the sales team to target leads and create positive touch-points for their customers and potential customers. In addition, through social media, the sales team can follow their customers and potential customers and help them stay up-to-date with everything new and vital that happens in the business.

Conclusion

Social media has become one of the essential tools for businesses around the world. Of course, the marketing department is vital for any business. However, the firm belief that social media is highly beneficial to solely the marketing department is nothing but a myth. After reading this blog, we hope you realize why social media should leave your marketing department and go to the other various departments we have mentioned above!