New Year Marketing

Let’s start the new year with a review/renew of your investor relations and public relations.

Every investor relations manager is looking forward to the new year with excitement. They are hoping for some changes in the market, not only so they can have more opportunities to show off their investor relations skills but also so they can meet and consult with investors to help them better understand their company and its markets.

People who manage investor relations and PR know that investor interactions create a positive sentiment about their companies and generate great returns on investment (ROI) because of it. Now, we cannot say exactly how much an investor will raise his money but we can certainly consider which actions could potentially improve investor interaction, such as:

– Update your investor relation’s website with information regarding the projects your company works on, news from previous meetings between you and investors, and investor advice. Also, consider including your investor presentation so investors can more easily connect with you.

– Put investor relations as a priority on the list of tasks of the employees in your company

– Share links to online articles talking about your investor relations strategy on social networks such as Facebook and Twitter and/or ask others who work at the company to share it too

– Learn how to use investor relations tools, that will allow you to track investor sentiment and reach new investors

What else do we need? Great marketing! And we’re here to tell you that we can offer just that. We want all investor relations managers out there to know they will be receiving some great tips on Investor Relations Social Media Marketing to help them promote investor relations throughout the year.

Public relations is also a must in the new year and it’s something investor relations managers should keep in mind when making plans for investor relations promotion. For instance, if your investor relation’s website is not very well known or it does not get much traffic then use PR to spread awareness about your investor relation website so investors can more easily connect with you. Also, we recommend including investor relations information on you company blog so customers and people working for other companies can see how others discuss investments and investor relations portals.

Also, don’t forget: an IR portal or any other kind of investor interaction tool will always be at its best when used alongside great marketing techniques such as search engine optimization (SEO).

For investor relations managers, this is the best time to get out there and share investor relations information with your customers. Take advantage of Investor Relations Social Media Marketing and you will see that many investors are already interested in what you offer. So take action before your competition gets the step ahead!

Now go forth and write! The more good content we all post on the internet, the better our marketing is for everyone.

You can always contact us for guidance in anything related to Marketing, Investor Relations (IR), and Public Relations (PR). We are an award-winning firm and have been featured in the media as well, so surely we are experts in all these fields. Don’t worry, we will have solutions to all of your marketing problems.

Patricia Baronowski-Schneider

President

Pristine Advisers

Tel: 631–756–2486 | Fax: 646–933–0177

E-mail: pbaronowski@pristineadvisers.com

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