Social Media and Paid Ads — is it worth it? When it comes to social media and paid ads, is it really worth it? Some businesses swear by...
Can a Consultant Help You Run Your Company? Running a small business means specializing in many areas, such as marketing, accounting, human resources, and business planning. It’s not easy...
Deep learning is a type of AI that allows computers to learn from data in a way that mimics the workings of the human brain. This approach to AI...
Personalized Marketing and Modern Customers I want to discuss the modern customer today. What distinguishes the modern customer? Modern consumers, in my opinion, have a little bit different expectations...
Conversational Marketing. And what is it? I want to talk about a concept called conversational marketing, which has become more and more common over the past several years. Despite...