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How to Make a Storyboard for Your Business Marketing Video
Storyboarding is an important part of the video marketing process. By creating a storyboard before you start shooting your video, you’ll save a lot of time and money on your production. Additionally, storyboarding can help you evaluate your marketing idea and ensure your marketing video aligns with your overall business objectives. Today, Pristine Advisers shares some actionable tips to help you create effective storyboards and make better marketing videos!
Saving Money on Video Production
Storyboarding your marketing videos is a great way to cut the costs of video production. To business owners on a budget, storyboards are crucial for keeping costs down. This is because storyboarding will allow you to flesh out your video idea before you rent filming equipment or hire an animation professional.
Storyboarding involves sketching out each shot you intend for your video alongside the dialogue or voiceover to accompany each scene. This will give you a chance to think about shot composition, messaging, and other important factors that will impact the final result. By visualizing your video in advance, you can ensure efficient filming and minimize the amount of time it takes to shoot your scenes. And if you’re creating an animated marketing video, storyboarding will ensure your animator knows exactly what you want the video to look like before they begin, reducing the need for expensive revisions.
If you’re looking to DIY your marketing video and you don’t have the budget for film equipment, consider using stock footage. You can really polish your project by taking advantage of extensive stock video footage that’s available, and subscriptions are an affordable and high-quality alternative to shooting your own videos. Plus, stock footage eliminates the risk of paying for a custom b-roll that doesn’t look or sound quite right. Just make sure your stock footage is royalty-free! You can access royalty-free stock footage from a variety of affordable subscription services.
Writing Your Script
Before you begin sketching out your storyboard, you must write a script. Biteable.com recommends dedicating some time to a “prewriting” process during which you choose a marketing goal and identify the audience of your video. When it comes to writing your script, try to speak directly to the audience and use a conversational tone that feels natural and relaxed when spoken out loud.
If writing isn’t your strong suit, consider hiring a professional copywriter to write the script for your marketing video. Look for a freelance copywriter with experience in video script writing to ensure the finished product is concise and powerful!
Structuring Your Storyboard
Finally, you’re ready to sketch out your storyboard. Typically, marketing videos follow a basic formula—begin with a hook, describe a problem, present a solution, address common questions and concerns, and end with a call to action. Use this formula to tell a story that your audience will care about.
When it comes to the length and style of your video, consider the promotional channels you’ll be using to publish and share your video. Whether you plan to post your video on TikTok, publish it on the homepage of your website, or use it in a video campaign on YouTube, make sure the length and editing style of your video makes sense for the platform. For example, Hootsuite explains that two minutes is ideal for a YouTube video, while 15 seconds should be your maximum for a video posted to TikTok.
It can be difficult to convey the right message through video. But when executed well, video marketing has the power to influence your audience like no other medium! Get started on your storyboard by planning your marketing message, writing a video script, exploring your stock footage options, and researching the requirements and recommendations for different promotional platforms.
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