How to Plan your IR for Earnings Season
As earnings season is approaching, how do you handle your investor relations?
Earnings season can be intimidating, especially if you are new to investor relations. But earnings season is actually an important part of your investor relations. It’s a time where investors will be making decisions about whether or not they want to stay in, or pull out of the stock that you represent.
When earnings season arrives, there are some things that you should keep in mind when communicating with your investors. And remember when it comes down to earnings season, the most important rule is keeping calm and carrying on .
So what do you need for earnings season? Here are some tips:
1) Know your numbers! That seems like a no brainer right? Well make sure that everyone within your company knows their numbers inside and out (and I mean every single detail). The earnings report is not the time to be learning new numbers, or trying to figure out what something means.
2) Don’t get caught off guard by earnings season. Earnings season is a necessary evil in investor relations. It’s an important part of making sure that investors stay informed on how your company is doing, but it can also potentially backfire. If you don’t have accurate earnings reports, or if your earnings report make shareholders unhappy, they will sell their stock and try to get rid of it as soon as possible. You need earnings reports that are precise and put investors at ease .
3) Don’t just rely on one method of communication for earnings seasons! Make sure that you are communicating earnings information in different ways, like earnings reports, conference calls, presentations to investors , and investor updates . These are all good methods of communication that will help investors understand earnings season.
4) Make earnings seasons short! Let’s face it; no one likes earnings seasons because it interrupts the momentum that your stock is having. With earnings season right around the corner (or if it has recently passed), make sure you have planned out an earnings season strategy so that the earnings reports pass by as quickly as possible .
5) Keep investors up to date on earnings seasons! If there are any issues or concerns about your company’s financials during earnings season, let investors know before they find out from someone else. The best way to do this is by sending earnings reports that detail the earnings season dilemma.
6) Use earnings seasons to your advantage! It can be difficult to use earnings season to your advantage, but it is possible if you know how to do it . For example, if there are any problems or issues with earnings seasons (or even another shareholder), turn them into something positive. So when earnings season rolls around, make sure you have a strategy for communicating with investors and handling potential earnings season disasters!
You can always contact us for guidance in anything related to Marketing, Investor Relations (IR), and Public Relations (PR). We are an award-winning firm and have been featured in the media as well, so surely we are experts in all these fields. Don’t worry, we will have solutions to all of your marketing problems.
Patricia Baronowski-Schneider
President
Pristine Advisers
Tel: 631–756–2486 | Fax: 646–933–0177
E-mail: pbaronowski@pristineadvisers.com
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