As I like to remind readers, and as I have done so here and here, effective communications must be a priority for every executive. And yet, there is a tendency to associate articulateness – never mind eloquence and the mellifluous construction of sentences, which stand as grand edifices of rhetorical power – with slickness, or as some throwaway piece of art: A talent, to be sure, but an irrelevant one in an era of text messages, tweets, comments and fragmented speech.